What we do

Strategy led big data analytics serving the Sport and Media sectors.

We combine disparate and proprietary data sets with econometric models refined over fifteen years of experience to deliver accurate and fast analysis which improves the fact base from which decisions can be made rapidly.

Our Focus

Big revenue streams. Big assets
We focus on sports and media clients

• Media rights
• Wagering product fees
• Sponsorship contract fees
• Ticket pricing

• Advertising sales
• Affiliate network deals

Client Quotes

Gillon McLachlan, Chief Executive, Australian Football League

“There’s a lot that goes into making our various commercial deals successful, but typically each deal starts with a detailed analysis by ColganBauer. Their up-front work and on-going support are important contributions to our broader approach to strategy and negotiation.”

Paul Molnar, Director of broadcasting, English Premier League

“On recommendation from the Australian Football League we used ColganBauer to help us develop a fact-base on the Indian market and to value our rights for broadcasters there. The output was excellent and we’ve subsequently worked with Joe and his team. Their work helped us deliver better value to shareholders.”

Who we are

35 years of strategy, MIS, sport and media expertise

Joe Colgan

Joe has been advising leading media and sports organisations in Australia, Europe and the US for the past 10 years, working on landmark media rights deals, media/content portfolio strategy and advertising sales performance management programmes. His passion is connecting business strategies and insight with big data analysis, which often lies dormant in today's organisations. AdHippo was born out of this passion: the power of massive, automated datasets applied to a strategic problem with real-world implications.

Dr Christian Bauer

Christian brings more than 20 years of expertise in business problem solving, product management and enterprise-grade technology management to AdHippo. His past experiences include senior executive roles at Firmenich (a Swisss based Global Chemicals and Flavours company), academic research fellowships, and strategy consulting with the Boston Consulting Group. Drawing on this unique combination of management and technology experience, Christian is responsible for turning ground-breaking research into client-ready products.

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